Get the Basics about the Weight of Printer Paper
Staples Postcard Printing will always be useful for marketing.
It can be confusing trying to understand what is meant by the weight of printer paper. When you are having documents, brochures, flyers, posters and more printed it really helps to have a basic understanding about these types of paper. The easiest way to understand the paper weight or the density of paper is to use a technical term for measurement, grams per square meter or GSM. This is because when paper is referred to in lbs it can mean several different things.
In terms of the world of paper, the weight of printer paper is listed in lbs in the US. This means the actual sturdiness or thickness
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of copy paper not what the paper actually weighs. You can also see a lb. weight listed for paper stock that actually refers to text weight as opposed to actual weight. As an example you have probably seen or bought standard copy paper that said it was 20 lb. paper stock or 50 lb. text weight. That is why it makes sense to use the international standard for the weight of paper which is the GSM. The GSM is the actual weight of printer paper and nothing else.
The most common copier paper weight that is used every day in copiers and for projects where the quality of the paper is not the issue is 74 GSM weight paper or 20 lb. paper. For a good weight paper that is most often found in offices and is used for stationary and business letterhead is the 90 GSM weight paper. For projects such as brochures, presentations, and for a paper that does not bleed through when you print on both sides use the 105 GSM weight of paper stock. The 145 GSM weight paper is a very light cardstock paper which can be used successfully for self mailers when you are trying to keep the price of your mailing down.
A better weight card stock is the 165 GSM card stock which also has a very pleasing soft smooth exterior feel. It is quite a bit denser than the 74 GSM or 20 lb paper that is the standard type of paper. The 175 GSM weight of printer paper card stock can be great to use when you are creating a marketing campaign using postcards. This weight paper is also known for being quick drying and will work well for both posters and paper items that will come under heavy use such as restaurant menus.
You will want to use the 200 GSM card stock when you need a heavier paper that will stand up to use. You will find the 200 GSM being used for office applications such as dividers, and manila
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folders. It can also be good for presentation materials. When you want a good looking business card that is not flimsy insist on using paper with at least a 215 GSM weight. Many of the companies that advertise inexpensive business cards use a lesser weight paper stock. For a professional look choose the 215 GSM for your business cards.
The 255 or the 260 GSM weight of paper are extra heavy card stock. This weight of printer paper would be good to use for signage, and for paper banners that will be used more than once such as for trade shows or annual events.
All information on postcards printing provided by 55printing.com